The gold alloy of white gold is made entirely in-house. The addition of palladium, a metal from the same group of elements in the periodic table as platinum, removes the typical yellow colour from gold. In this process the white gold gets its characteristic whitish colouration which is particularly elegant. Diamond rings in white gold are therefore the ideal combination for jewellery lovers who have a soft spot for white jewellery, do not wish to have any silver or pure gold-coloured jewellery, but nevertheless do not wish to do without the advantages of gold. The bright sparkle of a diamond also harmonises perfectly with the typical colour of white gold and will therefore captivate the wearer for a very long time.